AEO vs GEO: Understanding the Difference Between Answer and Generative Engine Optimization
Confused about AEO and GEO? Learn the differences between Answer Engine Optimization and Generative Engine Optimization, and which approach your business needs.
Key Takeaways
- AEO focuses on featured snippets and voice search
- GEO focuses on AI chatbots and generative search
- GEO includes AEO tactics plus AI-specific requirements
- Focus on GEO—it covers both approaches
- Key GEO additions: AI crawler access, content extractability, citation-worthiness
The Terminology Confusion
Last updated: January 2026If you've researched AI search optimization, you've encountered AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). Are they the same?
What is AEO?
AEO emerged around 2018-2020, focusing on featured snippets, voice search, "People Also Ask" boxes, and direct answer boxes. It's about getting selected as "the answer" to a question.
What is GEO?
GEO emerged around 2023-2024, addressing AI chatbots like ChatGPT, Claude, Perplexity, and Google AI Overviews. It's about getting your content cited by AI systems generating original responses.
Key Differences
Where They Overlap
Both use question-based content, FAQ schema, direct answers, and E-E-A-T signals.
Where GEO Goes Further
GEO adds AI crawler requirements (robots.txt for GPTBot, Claude-Web), content extractability, and multi-platform optimization.
Which Should You Focus On?
GEO—which includes AEO. GEO is essentially AEO evolved for the AI era. If you optimize for GEO, you're covering AEO tactics plus AI-specific requirements. → Check Your AI Visibility ScoreGet a comprehensive audit covering all AI search optimization factors.
Frequently Asked Questions
Should I use AEO or GEO terminology?
GEO is more current and comprehensive. In practice, GEO has become preferred as it specifically addresses generative AI systems.
If I've done AEO, do I need to do GEO too?
Yes, but you're partway there. Add AI-specific elements: check robots.txt for AI crawlers and ensure content renders without JavaScript.
Is GEO replacing AEO?
More like evolving from it. GEO includes all AEO tactics plus AI-specific requirements.
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