How to Check If AI Can Find Your Website
A step-by-step guide to testing whether ChatGPT, Claude, Perplexity, and other AI systems can discover and cite your website. Includes free tools and quick tests.

Key Takeaways
- Run direct queries in ChatGPT and Perplexity to see if AI mentions your business
- Check robots.txt to ensure you're not blocking AI crawlers
- Use Google Rich Results Test to verify schema markup is present
- Test that content renders without JavaScript for AI crawler accessibility
- Run a GEO audit for a comprehensive AI visibility score and recommendations
Can AI Actually Find Your Website?
Last updated: January 2026Most business owners assume that if Google can find their website, AI systems like ChatGPT and Perplexity can too. This assumption is wrong.
AI search works differently than traditional search. Your website might rank #1 on Google and still be completely invisible to AI systems.
Here's how to check—and what to do about it.
Test #1: The Direct Query Test (5 minutes)
The simplest test is to ask AI directly about your business.
How to do it:- Open ChatGPT (with web browsing enabled) or Perplexity
- Ask: "What can you tell me about [Your Company Name]?"
- Ask: "What companies offer [your main service] in [your location]?"
- Ask: "[A question your website answers]"
- Does the AI mention your company?
- Does it cite your website as a source?
- Is the information accurate?
Test #2: The robots.txt Test (2 minutes)
AI crawlers respect robots.txt files. If you're blocking them, they can't see your content.
How to check:- Go to:
yourwebsite.com/robots.txt - Look for these user agents:
User-agent: GPTBot
Disallow: /
This blocks ChatGPT entirely.
What you want to see:User-agent: GPTBot
Allow: /
Or simply no mention of these bots (they're allowed by default).
Test #3: The Schema Markup Test (3 minutes)
Schema markup helps AI understand your content. Without it, you're at a disadvantage.
How to check:- Go to: Google Rich Results Test
- Enter your URL
- See what schema is detected
- Organization schema
- FAQ schema (if you have FAQs)
- Article schema (for blog posts)
- Product/Service schema
Test #4: The Content Extraction Test (5 minutes)
AI systems need to extract information from your pages. Some content is harder to extract than others.
How to check:- Disable JavaScript in your browser
- Visit your website
- Can you still see your main content?
- Is important information in images only? (AI can't read images well)
- Are key points buried in long paragraphs?
- Do you have clear headings and structure?
Test #5: The Cite-Worthiness Test (10 minutes)
AI systems cite content that's specific, factual, and authoritative. Generic content gets skipped.
Check your key pages for:✓ Specific numbers and statistics ✓ Clear, quotable statements ✓ Author names and credentials ✓ Publication/update dates ✓ FAQ sections ✓ Question-based headings
Example of cite-worthy content: "GEO optimization services range from $99 for DIY audit reports to $9,997 for full done-for-you implementation. The average website scores 38/100 before optimization." Example of non-cite-worthy content: "We offer comprehensive solutions at competitive prices."The Fastest Way: Run a GEO Audit
Instead of running each test manually, you can get a comprehensive AI visibility analysis in 90 seconds.
→ Run Your Free GEO Audit to check:- AI crawler accessibility
- Schema markup implementation
- Content structure and extractability
- Authority signals
- Overall AI visibility score
The audit identifies specific issues and prioritizes what to fix first.
What Your Score Means
The average website scores just 38/100, meaning most businesses have significant AI visibility gaps.
Next Steps Based on Your Results
If you're blocked (score 0-30):- Fix robots.txt immediately
- Add basic schema markup
- Re-test in 1-2 weeks
- Get the Full GEO Report ($99) for detailed fix instructions
- Implement fixes in priority order
- Expect improvements in 4-6 weeks
- Focus on content optimization
- Add more FAQ sections
- Monitor competitor performance
Your AI Visibility Checklist
Use this quick checklist to assess your AI readiness:
- [ ] robots.txt allows AI crawlers
- [ ] Schema markup is present
- [ ] Content renders without JavaScript
- [ ] Pages have specific, factual content
- [ ] Author and company info is visible
- [ ] FAQs exist with proper markup
- [ ] Content is current (updated within 12 months)
Frequently Asked Questions
How often should I check my AI visibility?
Check your AI visibility monthly, or whenever you make significant website changes. AI systems update their indexes regularly, so ongoing monitoring helps you catch issues early and track improvement over time.
Can I check my competitors' AI visibility?
Yes, you can run the same tests on competitor websites. Check their robots.txt, test their schema markup, and query AI systems about their business. This helps you understand why they might be getting cited instead of you.
What's a good AI visibility score?
A score of 70+ is considered good, with 85+ being excellent. The average website scores around 38/100. If you're above 50, you're already ahead of most competitors, but there's usually significant room for improvement.
Why might I rank well on Google but not appear in AI?
Google and AI systems evaluate content differently. Google prioritizes backlinks and keywords; AI systems prioritize structured data, clear answers, and extractable content. A site can be optimized for one but not the other.
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